04
Business line — Marketing

An integrated acquisition journey.

Email engagement, live call qualification, a personalized sales room, CRM pipeline, and attribution reporting — one connected path rather than five disconnected tools. YRC runs its own business on it.

The journey

Engage → qualify → personalize → close and attribute.

01
Email engagement

YRC Email Marketing opens the conversation at scale.

02
Call qualification

YRC Call Center qualifies interest with real people.

03
Personalized sales room

YRC Onboarding gives each prospect a tailored space.

04
CRM pipeline

SalesCRM manages the opportunity through to close.

05
Attribution

Reporting ties outcomes back to campaign, source, and vertical.

Platforms

The Marketing portfolio.

Marketing

YRC Email Marketing

Campaigns, segmentation, and engagement analytics.

Marketing

YRC Call Center

Managed outbound and inbound call operations.

Marketing

YRC Onboarding

Personalized sales rooms for individual prospects.

Marketing

SalesCRM

Pipeline, activity, and revenue operations.

Also available as a service

Managed commercialization.

This is the one business line YRC sells as a managed service as readily as a platform. We operate it for ourselves first, which is the only reason we are willing to operate it for anyone else.

Start with the business problem.

Tell us what you are trying to accomplish and we will tell you honestly whether we are the right fit.